How Local SEO Works
Why are Google posts important?
1. Posts display on your GMB profile. You can use them to promote your business and convert users into customers.
Desktop
Mobile
2. It may help your ranking. Creating Google posts helps Google to see that you are an active business. We recommend posting once a week if possible.
Google Post Types
Usually, there are 4 types of Google posts. You can include a call to action such as calling your phone number or a link to your website.
1. Offer
Offer a promotion such as 25% off their first service.
2. Update (also called What’s New)
This is a more traditional social media post.
3. Events
Useful if you host events at your business. These will show prominently on your GMB profile with dates/times and a link to this event post.
4. Product
Feature a product on your GMB profile and link back to your website.